Bud Light's Nightmare: Sales Plummet by $390M in Q2, Brand Faces Ongoing Fallout

Anheuser-Busch Reports Significant Loss in U.S. Sales

Anheuser-Busch, the popular beer company, suffered a significant loss of $390 million in U.S. sales during the second quarter. This loss was attributed to their partnership with transgender influencer Dylan Mulvaney, which did not go well. The company experienced a 10.5% drop in total U.S. revenue compared to the same period last year. The decline in popularity of their Bud Light brand was a major factor contributing to this financial setback.

VPs Take Voluntary Leave of Absence

The VP of Marketing and VP for Mainstream Brands at Anheuser-Busch, Alissa Heinerscheid and Daniel Blake respectively, have taken a voluntary leave of absence following a backlash. The company attempted to address the issue by sending a letter to customers and distributors in April.

Controversial Can Design Not Intended for Production

Anheuser-Busch, the company behind Bud Light, has clarified that a controversial can design featuring the words "The perfect beer for removing 'no' from your vocabulary" was not intended for production or sale to the public. The company stated that the can was given to a social media influencer and was not part of a formal campaign or advertisement. Anheuser-Busch emphasized that they did not intend to create controversy or make a political statement with the can design. They also claimed that the can was provided by an outside agency without their management's knowledge or approval.

Significant Decline in Sales to U.S. Retailers

Anheuser Busch, a major brewing company, has reported a significant decline in sales to U.S. retailers. The company experienced a 14% drop in sales, attributing it to underperforming in the industry. This decline is believed to be a result of the company's association with Mulvaney. In the second quarter of 2022, Anheuser Busch generated $2.73 billion in beer sales to retailers. However, in the second quarter of 2023, this number plummeted to $2.35 billion, resulting in a loss of $390 million within a year.

Mulvaney's Experiences and Impact on Mental Health

The article discusses the experiences of Mulvaney, a trans person, who claims to have faced discrimination and lack of support from their employer. Mulvaney expressed disappointment in their employer for not publicly standing by them and discussed the negative impact this has had on their mental health. They also mentioned being ridiculed and followed in public, leading to feelings of loneliness.

Anheuser-Busch Responds to Criticism from Mick Mulvaney

Anheuser-Busch, the brewing company, has responded to criticism from former Trump administration official Mick Mulvaney regarding their support for the LGBTQ+ community. Mulvaney had publicly criticized the company's involvement in LGBTQ+ programs and partnerships. In response, Anheuser-Busch stated that they are committed to these initiatives and will continue to focus on brewing great beer for everyone while earning their place in moments that matter to consumers.

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