Controversy Sparks on Social Media as Skittles' 'Black Trans Lives Matter' Packaging Gains Online Attention

Skittles Faces Criticism for "Pride" Packaging

Skittles is receiving criticism for its "Pride" packaging, which includes pro-trans statements. The candy's packaging features slogans like "Joy Is Resistance" and "Black Trans Lives Matter." Skittles collaborated with GLAAD, a media monitoring organization that supports gender theory, to unveil the packaging for Pride Month. The backlash against Skittles has been fueled by images of the packaging that went viral on social media.

Skittles Partners with GLAAD to Support LGBTQ+ Community

Skittles has announced its partnership with GLAAD for the fourth consecutive year to show support for the LGBTQ+ community. As part of this collaboration, Skittles will donate $1 to GLAAD for every Skittles Pride pack sold. The funds will be used to support GLAAD's ongoing efforts to combat anti-LGBTQ+ discrimination through media.

Skittles Promotes LGBTQ+ Podcast "Queery"

Skittles is promoting a podcast called "Queery" hosted by Cameron Esposito, which focuses on LGBTQ topics and activism. The candy brand is planning a special Pride-themed miniseries of the podcast, where they will explore queer storytelling and feature the artists behind this year's Skittles Pride Packs.

Skittles Makes Statement with "Black Trans Lives Matter" Packaging

Skittles, the popular candy brand, is making a statement by featuring "Black Trans Lives Matters" on its packaging. This move comes after the brand temporarily replaced its iconic rainbow packaging with a black and white design in 2020 to show support for the LGBTQ community during Pride Month.

Conservatives Criticize Skittles for Pro-Trans Agenda

Conservatives have criticized Skittles after images of their packaging went viral on social media. They argue that the candy brand is promoting a pro-trans agenda and targeting children. Skittles is popular among children and young adults, with a majority of Gen Z adults having a positive view of the brand, according to a survey by Morning Consult.

Skittles Accused of Trying to Turn Children into Activists

According to popular account Libs of TikTok, Skittles is being accused of trying to turn children into activists for the Black Lives Matter (BLM) movement and LGBTQ+ rights. The criticism stems from Skittles' packaging, which reportedly features a drag queen. Some individuals are expressing their disapproval, calling it "woke idiocy" and comparing it to Bud Light's warning about targeting children. They are urging others to voice their response to Skittles.