Experts Warn Disney Remake of 'Snow White' at Risk Due to Backlash Over Actress' Woke Comments

Branding experts caution Disney's "Snow White" remake may face challenges

Branding experts are cautioning that Disney's upcoming live-action remake of "Snow White" may face significant challenges due to controversial comments made by lead actress Rachel Zegler. Zegler, 22, has been making headlines for her remarks about the original 1937 film's storyline, which is based on a German fairy tale. She expressed her dislike for the classic love story, describing it as "weird" and labeling the prince as a "stalker." These comments have raised concerns about the potential impact on the film's reception and success.

Changes to the traditional storyline

The article discusses the upcoming live-action version of "Snow White" and the changes that will be made to the traditional storyline. The actress playing Snow White, Rachel Zegler, revealed that the character will not be saved by the prince and will not be focused on finding true love. However, a branding expert named Carla Speight believes that these changes could negatively impact ticket sales. Speight argues that while old Disney movies may have outdated values, going to the opposite extreme and forcing strong and loaded messaging on viewers is a mistake.

Cautious portrayal and managing actors' statements

The article discusses the need for Disney to be cautious in how they portray Snow White and manage their actors' statements about the character. The author suggests that Disney should avoid making the same mistakes as in the past and prevent their actors from expressing personal opinions during promotions.

Potential backlash and impact on ticket sales

The negative backlash surrounding a film's promotional campaign could significantly affect ticket sales, according to an industry expert. The expert suggests that the film's marketing team needs to clearly communicate the key message and selling points to the cast and ensure they adhere to it. Failure to do so could result in a growing disaster and further backlash.

Criticism towards Rachel Zegler and the film's direction

Rachel Zegler, the star of the upcoming film "Snow White," has received criticism for her comments about the character and the direction of the movie. PR expert Nick Ede suggests that Zegler should clarify her remarks, as she may not be the best person to promote the film. Ede also mentions that Zegler's comments go against the approach taken by Halle Bailey, who plays the lead in "The Little Mermaid."

Controversy surrounding Rachel Zegler's comments

The article discusses the controversy surrounding a recent comment made by actress Rachel Zegler, who will be playing Snow White in an upcoming live-action adaptation of the Disney film. Zegler had expressed her negative views about the original source material and the old Disney film, which has sparked criticism from some people. The article suggests that Zegler's comments may come across as disrespectful towards the previous version of Snow White and other iterations of the fairytale.

Concerns about the choice of actress and generating positive hype

The author suggests that Disney executives may be concerned about the choice of the actress playing Snow White in their upcoming film. They believe that the negative narrative surrounding the character may affect the film's success. The author also mentions that Disney will need to put in extra effort to generate positive hype for the movie, which is set to be released in 2024.