Linda Yaccarino, Former CEO of X, Discusses Approach to Addressing 'Lawful But Awful' Content on X Platform

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During an interview, X CEO Linda Yaccarino announced that the company has implemented new hate speech policies. These policies aim to "deamp...

Jody Golden

Jody Golden

10 August 2023 11:32 am

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Linda Yaccarino, Former CEO of X, Discusses Approach to Addressing 'Lawful But Awful' Content on X Platform

X CEO Linda Yaccarino Implements New Hate Speech Policies

During an interview, X CEO Linda Yaccarino announced that the company has implemented new hate speech policies. These policies aim to "deamplify" content that is considered to be "lawful but awful." Yaccarino, who previously served as the advertising head at NBCUniversal, discussed these policies in an interview with Sara Eisen on CNBC's "Squawk on the Street."

Twitter's Chief Revenue Officer Defends Platform's Safety Measures

The article discusses a recent interview with Twitter's Chief Revenue Officer, Peter Yaccarino, who was questioned about brands that have stopped advertising on the platform since Elon Musk took over the company. Yaccarino defended the platform, stating that it has become healthier and safer since the acquisition. He mentioned that Twitter has developed brand safety and content moderation tools that were previously unavailable.

New Hate Speech Policy: "Freedom of Speech, Not Reach"

According to Yaccarino, X has implemented a new policy regarding hate speech called "freedom of speech, not reach." Under this policy, any posts that are illegal or against the law will result in immediate removal with zero tolerance. Additionally, posts that are lawful but considered awful will be labeled, deamplified (meaning they cannot be shared), and demonetized.

X's Commitment to Promoting Healthy Behavior Online

In an interview, a representative from a company called X discussed their policies that aim to protect brands from being associated with inappropriate content. The representative mentioned that once a post is labeled as inappropriate, users are less likely to share it and often choose to take it down themselves. This approach is part of X's commitment to promoting healthy behavior online and reducing the visibility of hateful content.

Former CEO Linda Yaccarino Claims Twitter Has Become Healthier and Safer

In a recent interview, former CEO of Twitter/X, Linda Yaccarino, claimed that the platform has become much healthier and safer compared to a year ago. Yaccarino stated that this improvement is evident when considering objective metrics. The interview comes after Twitter's announcement of a new name, logo, and direction.

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